ABSTRACT
In the twenty-first century and under the framework of the fourth industrial revolution, virtual leadership emerged as a new way to direct and lead companies and organizations in the public and private sectors. In this regard, it should be mentioned that this situation is the result of the profound effects and changes of the digital revolution in the business world, which are a consequence of the globalization process and the rise of the so-called Information Technology and Telecommunications (ICT). Therefore, the objective of this narrative literature review is to know what has been written about virtual leadership between 2016 and 2021. As a result, 58 sources of information were reviewed, their level of scientific evidence was evaluated, and opportunities for growth and development in business and commercial activities were identified. In addition, a business management alternative to mitigate the impacts of the new Covid-19 (SARSCoV-2) pandemic was analyzed. Hence, this paper is highly relevant, as it also considers elements such as personalized communication and digital tools. In conclusion, it was found that virtual work generates benefits, including time savings and quick contact. However, it presents challenges for leaders, such as the challenge of connectivity, motivation, and collaborators’ commitment. © Franklin Cordova-Buiza, Pamela Aguirre-Parra, Moises Gustavo Garcia-Jimenez, Diana Carolina Martinez-Torres, 2022.
ABSTRACT
Tourism in recent years has given Peru greater economic income;However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting the entire sector, this has forced to rethink strategies that contribute to its reactivation;One of them are the so-called travel influencers who have achieved great acceptance among tourists. This event has motivated this study with the aim of analyzing how these digital icons contribute to the reactivation of national (internal) tourism as a factor in choosing the destination. For this, 339 surveys were carried out through a quantitative, descriptive, and cross-sectional approach, the results of which determined that the function they fulfill has a significant impact on this sector through the visual and didactic material they promote. © 2021 IEEE.